For marketing teams
Turn your whole team into your distribution engine.
One brief becomes a week of content, personalized to each teammate's voice, approved and posted from their own accounts.
7-day free trial, no credit card, cancel anytime.
The GTM mistake we almost made, and how we caught it just in time.
3 questions I ask every enterprise prospect in the first call.
We shipped this feature in 48 hours. Here's the exact process we used.
How the team flywheel works
One brief. A hundred thousand impressions.
The full team content machine, from a single brief to your whole company posting consistently.
Campaign Setup
One brief. Your whole team.
A marketing lead creates the week's content angles in one place. Topic, tone, target audience, set once. Every team member gets a draft ready to go, already in their voice.
Voice Engine
Each post sounds like the person posting it.
Poplar generates a personalised version for the CEO, the sales rep, the engineer. Not the same post copy-pasted. Different takes, different networks, different voices, all on-brand.
Approval & Scheduling
One click to approve. Auto-posts at the right time.
Team members review their draft, approve, and Poplar handles the rest. Posts go out from each person's account at the optimal window. No copy-pasting, no coordinating.
Compounding Reach
Every week reaches further than the last.
Analytics show who drove what reach, which angles outperformed, and what to brief next week. The machine gets smarter every cycle, without anyone having to think about it.
The case for advocacy
Replace ad spend with your own team's reach.
A million organic impressions can cost upward of $30,000 in paid ads. Your team already reaches those people for free. You just have to turn it on.
Employee advocacy customers improved organic reach by 85% over three years.
Source: Forrester TEI studySocial will become the primary channel to reach existing and prospective customers.
Source: 2022 Harris PollBrand consistency can lift an organization's revenue by 10 to 20 percent.
Source: Marq studyControl & brand safety
Approvals and brand control, built in.
Nothing goes live until the right person signs off. Once it does, engagement runs on autopilot.
Robust Approvals
One-click sign-off, no email chains
Drafted a new post · Workspace: Growth
We doubled our demo→close rate in 30 days, and here's the one workflow change that moved the needle.
Auto Engagement
Likes, comments and reposts on autopilot
Scheduling is easy. Showing up consistently is the hard part, until it isn't.
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Growth · Brand · Founders + more
First comment queued · on-brand tone
Reposted by @team_poplar
Your team is your best channel. Turn it on.
7-day free trial, no credit card, cancel anytime.