Privacy Policy

a. Information You Provide

• Account Information: Name, email address, password, and other profile details.
• Payment Information: Billing address, payment method, and transaction data (processed securely by third-party providers such as Stripe).
• Content and Usage Data: Posts, captions, scheduling preferences, and interactions within Poplar.
• Communications: Emails, messages, or feedback you send to us.

b. Automatically Collected Information

• Device and Log Data: IP address, browser type, operating system, referring URLs, and device identifiers.
• Usage Analytics: Interactions within Poplar, such as creating or scheduling posts, viewing analytics, and managing accounts.
• Cookies and Tracking Technologies: We use cookies and similar technologies to improve user experience and analyze usage patterns.

c. Third-Party Integrations

When you connect a third-party account (e.g., LinkedIn, X/Twitter, Facebook, Instagram), we may access limited data necessary to provide the Services, such as:

• Page or profile name, ID, and access tokens (stored securely)
• Posts, comments, and engagement metrics for analytics
• Permissions you explicitly grant to Poplar when connecting your account

We access only the data needed to deliver functionality you request and never post without your explicit authorization.

d. Meta Data (Facebook and Instagram)

If you connect a Facebook Page or Instagram Business account to Poplar, we access the following data from Meta's APIs on your behalf:

• Your Facebook user ID, the list of Pages you manage, and the Instagram Business accounts linked to those Pages, used to identify your connection inside Poplar and let you select which account to connect.
• Page and profile details such as name, ID, profile picture, and access tokens, which are stored securely and used to publish and manage content you request.
• Content you create, schedule, or publish through Poplar, including captions, media, and post metadata.
• Engagement and insights metrics for content published through Poplar, such as impressions, reach, likes, and comments, used to show you performance analytics inside the app.

We use Meta data only to provide the features you request. We do not sell Meta data, we do not use it to serve advertisements, and we do not transfer it to third parties except the service providers listed in Section 3 who process it on our behalf to deliver the Services, or as required by law or in connection with a business transfer with notice to users. We do not allow humans to read this data unless we have your affirmative agreement, it is necessary for security purposes such as investigating abuse, it is required to comply with applicable law, or it is aggregated and de-identified.

You can disconnect a Meta account from Poplar at any time inside the app, and you can revoke Poplar's access from your Facebook settings under Settings and Privacy, Apps and Websites. Revocation immediately stops Poplar from accessing your Meta data, and previously synced data will be deleted from our systems within 30 days.

e. YouTube Data

If you connect a YouTube channel to Poplar, we access the following data from Google's YouTube APIs on your behalf:

• Your YouTube channel ID, channel name, profile picture, and the email address associated with your Google Account, used to identify your connection inside Poplar.
• Metadata for videos and Shorts you upload through Poplar — title, description, tags, publish time, privacy status, and public engagement counts (views, likes, comments).
• Aggregate channel and video analytics from the YouTube Analytics API — views, watch time, average view duration, and audience retention — for content you have published through Poplar.

Poplar's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not transfer YouTube data to third parties except as necessary to provide or improve user-facing features, comply with applicable law, or as part of a merger, acquisition, or sale of assets with notice to users. We do not use YouTube data to serve advertisements and we do not sell it. We do not allow humans to read this data unless we have your affirmative agreement for specific data, it is necessary for security purposes (e.g., investigating abuse), it is required to comply with applicable law, or it is aggregated and de-identified.

Your use of YouTube features through Poplar is also subject to the YouTube Terms of Service and the Google Privacy Policy. You can revoke Poplar's access to your YouTube account at any time at security.google.com/settings/security/permissions; doing so immediately stops Poplar from accessing your YouTube data, and previously synced metadata will be deleted from our systems within 30 days.

f. TikTok Data

If you connect a TikTok account to Poplar, we access the following data from TikTok's APIs on your behalf:

• Your TikTok user ID, username, display name, and avatar, used to identify your connection inside Poplar and let you select which account to connect.
• Your profile information and account statistics, such as follower count, following count, likes, and video view counts, used to show you performance analytics inside the app.
• Your list of videos and their metadata, used to display your existing content within Poplar.
• Content you create, schedule, or publish through Poplar, including videos, captions, and post metadata, which we upload and post to your TikTok account when you request it.

We access this data through TikTok's Login Kit and Content Posting API, using only the scopes you authorize (user.info.basic, user.info.profile, user.info.stats, video.list, video.publish, and video.upload). We use TikTok data only to provide the features you request. We do not sell TikTok data, we do not use it to serve advertisements, and we do not transfer it to third parties except the service providers listed in Section 3 who process it on our behalf to deliver the Services, or as required by law or in connection with a business transfer with notice to users.

Your use of TikTok features through Poplar is also subject to TikTok's Terms of Service and Privacy Policy. You can revoke Poplar's access to your TikTok account at any time from your TikTok settings under Manage app permissions, or by disconnecting your TikTok account inside Poplar. Revocation immediately stops Poplar from accessing your TikTok data, and previously synced data will be deleted from our systems within 30 days.