The content engine for agencies that manage many client voices.
An expert social media manager for every client voice. It knows what grows each account, tells you what to post next, and writes it in that voice. One system.
Context
Their business, straight from the apps you already run on.
Culture
The news, the discourse, and the voices that move their niche.
Sasha's money-saving hacks post pulled 3.4x her average
LinkedIn now drives 80% of B2B social leads
Strategy
What is working, and what to run next.
Winning content
One post or a full week, in their voice, queued for your yes.
Quality leads
The people in each client's target audience that engage with their content, enriched and pushed to their CRM.







Watch a post come together.Drafted in each client’s voice, queued for your yes.
Run it from Claude.
Poplar is fully agentic over MCP. Your AI tools do not just talk about your socials. They run them, across your whole roster, from one message.
Your whole roster, handled.
“What would've taken weeks to come up with a marketing plan now takes minutes.”
Ivan Rahman · Founder and CEO, Avistar AI
“One person can now work with 20 clients. Before Poplar, that same person maxed out at 4. And approval isn't a rewrite anymore, it's them clicking yes.”
Sean Sun · Founder, Miscreants
“It's not just a content generation tool. It's how we tell our story to the world, see what's actually landing, and show up validated in the eyes of the founders and LPs that matter. We went from posting once every six months to multiple times a week, and from 20 likes on a good day to 240 and 70,000 impressions.”
Said Mia · Founder and Managing Partner, Stormbreaker Ventures · Read the story
“We landed two podcasts, one conference talk got accepted, and a huge increase in engagement.”
Rachel O'Brien · Head of Business Development, Lab539
“We've had probably 100x increased visibility. In one case, we had up to 75,000 views on LinkedIn from a single post.”
Andy Funk · Founder & General Partner, Stormbreaker Ventures · Read the story
The most powerful social media management platform available. 30 channels, drag-and-drop planning, deep analytics, and approvals that run themselves.
Scheduling and posting
Native publishing to all 30 channels, right on schedule.
Cross-posting
One draft, genuinely adapted for each channel, not copy-pasted.
Multi-account management
Every client account in one switcher, with its week at a glance.
Tuesday’s hidden-fee audit did 3.7x your average. Real numbers, a named villain, posted at 9:10. I queued two more angles like it.
Analytics
It does the interpretation for you. What worked, why it worked, and what to run next.
Content calendar
Day, week and month views. Drag anything to reschedule it.
Approvals and client access
Clients approve from a link. You watch it happen.
Client management has never been easier.
Love this. Can we tag @Dana from our team before it goes out?
Robust approvals
Get your client's sign-off before anything ships. Set approvals as optional or blocking, per client.
Deep Slack integration
Notifications, approvals and comments land in Slack or email, so nothing gets missed.
Multiple workspaces
Switch between client workspaces in one click. Clean for you, clean for your clients.
“One person can now work with 20 clients. Before Poplar, that same person maxed out at 4.
And approval isn’t a rewrite anymore, it’s them clicking yes.”
Agencies count on Poplar.
Agencies on Poplar run 5x the clients at the same headcount, and every account grows like it has a full-time writer, because it does.
Questions & answers
What does Poplar actually do?
Poplar writes LinkedIn and X posts for every client in their real voice. It pulls ideas from their meetings, their niche's news, and what performed, drafts each week in one pass, and queues everything for a one-tap approval.
How is this different from Claude or ChatGPT?
A blank chatbot can write text, but it doesn't know your clients. It doesn't know the pain point one raised on last week's call or the launch on their calendar, so your team spends hours feeding it context and gets generic posts back. Poplar already knows each client's business, niche, last hundred posts and how each one performed, and exactly how every client sounds. It learns from every edit.
How many clients can one person run?
Agencies on Poplar run 20 clients per person; before, the same person maxed out at 4. Every client lives in its own workspace with its own voice, memory, and calendar, so nothing bleeds between accounts.
How do approvals work with clients?
Every draft goes to the client as a preview with a one-tap yes. Approval stops being a rewrite cycle: each correction becomes a permanent rule for that client's voice, so the same note never comes back twice.
Is this ghostwriting?
No. Ghostwriters are people you wait on and correct forever. Poplar learns each client's voice once, keeps every correction as a permanent rule, and drafts on schedule. Your clients just say yes.
Why LinkedIn?
More than 80% of B2B social leads come from LinkedIn, and companies that get four times the impressions elsewhere still close most of their revenue there. LinkedIn's feed now rewards genuine organic content, and B2B social is still early. There is far more demand for real voices than supply, which is exactly the gap an agency can sell into.
Why does this work when cold outbound doesn't?
Buyers are drowning in AI-written cold email and have stopped trusting it. They want to choose their vendor, not be sold to. 76% of B2B buyers prefer taking meetings with people they already follow, so the fastest path to your clients' pipeline is making them someone their buyers already read.
Do the posts actually generate leads?
Yes. Poplar shows you who engaged with each client's posts, so the warm leads are in front of you every week instead of buried in notifications. On Growth, that leads data is yours to work in the tools you already run, and your agency gets the credit.
How much of my team's time does it take?
One yes per post. One account manager can run the whole roster, and adding a client adds minutes to the week, not headcount.
What happens with our clients' data?
Each client's content lives in its own workspace, and Poplar learns inside it so the writing sounds like them. No client's private data trains models for anyone else, and nothing is shared across workspaces.
Get your free LinkedIn audit.
Poplar looks at 12 months of a client's post history and benchmarks their performance against their industry peers and competitors. It tells you what to post next and outlines a strategy you can bring to the pitch.
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