Turn LinkedIn into your company’s number one growth channel.
Poplar puts your whole company on LinkedIn: each person in their own voice, every week, with nothing added to their calendars. Every post produces leads and tracks straight back to pipeline.
Context
Your business, straight from the apps you already run on.
Culture
The news, the discourse, and the voices that move your niche.
Your money-saving hacks post pulled 3.4x your average
LinkedIn now drives 80% of B2B social leads
Strategy
What's working, what to post next, and what will reach the most people, straight from your data.
Winning content
Generate one post or a full week's worth of posts in your voice, queued for your approval.
Quality leads
The people in your target audience that engage with your content, enriched and pushed to your CRM.
An expert social media manager for everyone in your company.Fresh ideas every morning. Warm leads in your CRM before you ask. Sharper with every edit.
Your company’s whole network, searchable.
Ask in plain English. Poplar searches millions of enriched profiles, plus everyone your company already knows, and hands you the exact people.
One click sends them to your CRM, fully enriched.
Run it from Claude.
Poplar is fully agentic over MCP. Your AI tools do not just talk about your content. They run it, for the whole company, from one message.
“What would've taken weeks to come up with a marketing plan now takes minutes.”
Ivan Rahman · Founder and CEO, Avistar AI
“It's not just a content generation tool. It's how we tell our story to the world, see what's actually landing, and show up validated in the eyes of the founders and LPs that matter. We went from posting once every six months to multiple times a week, and from 20 likes on a good day to 240 and 70,000 impressions.”
Said Mia · Founder and Managing Partner, Stormbreaker Ventures · Read the story
“One person can now work with 20 clients. Before Poplar, that same person maxed out at 4. And approval isn't a rewrite anymore, it's them clicking yes.”
Sean Sun · Founder, Miscreants
“We landed two podcasts, one conference talk got accepted, and a huge increase in engagement.”
Rachel O'Brien · Head of Business Development, Lab539
“We've had probably 100x increased visibility. In one case, we had up to 75,000 views on LinkedIn from a single post.”
Andy Funk · Founder & General Partner, Stormbreaker Ventures · Read the story
Vertical SaaS companies count on Poplar.
Vertical SaaS companies on Poplar put the whole company on LinkedIn and turn every week of posts into pipeline.
Questions & answers
What does Poplar actually do?
Poplar writes LinkedIn and X posts in each person's real voice. It pulls ideas from your meetings, your niche's news, and what performed, drafts the week in one pass, and queues everything for a one-tap approval.
How is this different from Claude or ChatGPT?
A blank chatbot can write text, but it doesn't know your buyers or your company. It doesn't know the pain point a Head of Procurement raised on last week's call or the trade show on your calendar, so you spend hours feeding it context and get generic posts back. Poplar already knows your company, your niche, your last hundred posts and how each one performed, and exactly how every person on your team sounds. It learns from every edit, so it keeps getting sharper.
Why not hire an agency?
Agencies protect their margin by handing your account to junior writers, and it shows up as shallow, generic content. They also can't build software. Poplar's agents read your meetings, your pipeline, and market benchmarks, and use them to engineer posts that speak directly to your target audience. It doesn't guess at what works. It proves it with data.
Why LinkedIn?
More than 80% of B2B social leads come from LinkedIn, and companies that get four times the impressions elsewhere still close most of their revenue there. LinkedIn's feed now rewards genuine organic content, and B2B social is still early. There is far more demand for real voices than supply.
Why does this work when cold outbound doesn't?
Buyers are drowning in AI-written cold email and have stopped trusting it. They want to choose their vendor, not be sold to. 76% of B2B buyers prefer taking meetings with people they already follow, so the fastest path to pipeline is becoming someone your buyers already read.
We're in a narrow niche. Does this work for us?
Narrow niches are where it works best. Most vertical markets have very few real voices, so a few months of consistent posting can make your team the most trusted operators in the space. And when contract values are large, a handful of closed deals a year pays for the program many times over.
Where do the leads come from?
Poplar shows you who engaged with each post. Your next customer is usually already in your comments, and Poplar makes sure you see them. On Growth, that leads data is yours to work in the tools you already run.
Is this ghostwriting?
No. Ghostwriters are people you wait on and correct forever. Poplar learns each voice once, keeps every correction as a permanent rule, and drafts on schedule. Your team just says yes.
How much of my team's time does it take?
One yes per post. One person can run the whole company's program, and nobody else adds anything to their calendar.
What happens with our data?
Poplar learns from your content inside your own workspace so the writing sounds like you. Your private data is not used to train models for anyone else.
Get your free LinkedIn audit.
Poplar looks at 12 months of your post history and benchmarks your performance against your industry peers and competitors. It tells you what to post next and outlines a strategy for you.
Your next customer won’t follow your company page. They’ll follow the people behind it.
Poplar puts your whole team out front in their own voices, one yes per post. Book a demo and watch it draft their first week, live.